Mileslife has now officially soft launched in a new city – Hong Kong, Mileslife users can enjoy earning miles from everyday spending such as dining, hotels and activities booking in 10 cities now.
Mileslife brings more earning options to Hong Kong users other than Asiamiles such as British Airways, Emirates Skywards and United Airlines. I think most people would know that 4500 BA miles can get you to many places from Hong Kong already.
Users can earn 1 mile for every 2 HKD or 1 mile for every 4 HKD through Mileslife and we currently have several restaurants, hotels and activities such as Fang Fang, Fofo, and La Paloma.
The “Sin-Tok-Ho” Set Lunch Menu at Fang Fang (4 HKD = 1 Mile)
La Paloma (4 HKD = 1 Mile)
As part of the soft launch, users can earn 500 bonus miles whenever they dine at a Hong Kong restaurant. Simply the the promo code “MLHK” to enjoy this promotion. Users can also expect more merchants, restaurants and retails, to be added into Hong Kong city on Mileslife in the near future.
Thanks for the support of Mileslife and we hope to bring more earning options to more places.
China Railway will release their loyalty program on Dec 20th. Not only will it soon become the world’s largest loyalty program, it will also be a potential game changer for the loyalty program environment in China. It would also help airlines’ loyalty programs worldwide.
China is so fragmented that no one is a dominant player of anything. Air travel is not the primary means of travel and credit card is not the primary method of payment. This is the opposite of mature loyalty market like Singapore, Hong Kong, Japan, USA, Canada, in both air travel and credit card payment.
In addition, most other programs in China have no idea what they are doing anyway, just because others have done it so the loyalty programs are in place. Together with the “discount” trend in China for 20 years, no one is really loyal to anything except to train which is run by the government – no discount, no barging, nothing
Why I think the railway program is a game changer?
Whenever a new concept is being introduced, you will need a dominant player with mass user base and most importantly, enough money to be spent on educating the concept.
1. It is an absolute dominant player: Yes, you still face the same price sensitive type of consumers, but China railway has no discount anywhere, and consumers have no alternatives.
2. Much higher frequency and engagement than flights: There are many reasons why airline programs cannot take off. Engagement and frequency is one, but the average frequency of taking a train is much higher than taking a flight. There are 3000+ passenger train stations, but only 244 commercial airports.
3. They have a late-comer advantage: They can build it directly to fit the need of a modern traveler.
How will that benefit the airlines programs worldwide?
Most of the miles’ revenue are generated from banks and there are not many big banks left. Even if there are, banks run a budget to fund miles. We don’t expect any bank to be able to run another billion dollar budget in the next few years to compete with Amex, Citi or Chase, so the market needs new players. Players not competing with existing one, but to bring extra. Mileslife was designed for this purpose, but it will take longer to show the bigger effect as you need merchants, airlines and users from all sides.
Then train comes into play where there is a huge fresh member base. Other than basic redemption for train tickets, it will be soon be able to offer something air and lifestyle related and to connect ground and air. They are not competing with airlines as longer trips is still preferred by flight, and short trips cannot be reached by flight in China, it will mutually benefit each other.
Obviously, there are many things to be done before the results come into effect. However, loyalty industry is for long term anyway so let us just patiently prepare for another 5-10 years.
After two years of Uber’s partnership with SPG , the relationship is finally over. I had this feeling long ago when SPG stopped posting about Uber rides. That was a sign that they were undergoing contract renegotiation and now we all know the result.
Uber is facing many competitors nowadays from didi in China, Grab in SEA, to Lyft in US. As a mass market product, they have to face a “war” everywhere. At the same time, in order to do “localization”, they have to fund different incentives at different locations in addition to SPG points which is very expensive. It is good for consumers to enjoy multiple dips, but how long can that last? In the end, it is a very good example that a single platform cannot run discount and attractive loyalty program at the same time because those are two types of consumers and it costs too much. I am happy with what is left for Uber Singapore where I get $10 off every 10th ride which is a simple and straight forward saver program. However, if they discontinue that, I will need to find someone else who can solve my basic need of “getting a car“.
Mileslife have just released another new partnership with Emirates Skywards. From now onwards, Emirates Skywards members can earn miles directly on the Mileslife App via their daily spending and travel. Users can earn up to 7 miles for every 1 USD on top of their credit card miles/points, 3X means up to 21 miles.
What’s even more interesting is that Elite members of Emirates can earn extra bonus miles whenever they use Mileslife, all miles will be credited into your EK account the following day automatically.
25% for Silver
50% for Gold
75% for Platinum
Yeah! For all those years, I always feel disconnected between flying and earning miles on the ground. Whatever we enjoy in the sky will come to an end but with Mileslife, we are able to extend the enjoyment to the ground.
During the launch, anyone who links their EK card to Mileslife will earn 200 bonus miles+3X miles on all purchases from Oct 17 through Nov 30.
Emirates Skywards is one of the hardest program to accumulate miles but that will no longer be the case for people residing in China and Singapore at least.
I want to say thank you for all the effort involved on both Emirates Skywards and Mileslife team to make the partnership live on time!
Please note: English version and Chinese version have different merchants and payment methods. To switch versions, click “Account”->”Setting”.
Once in a while, airlines change their redemption chart. Some hidden gems are gone but some new ones are being added. On Nov 1st, United Airlines will use a new chart. The best part of the new chart is that it includes a short haul redemption for 8000 miles but the best hidden gem for people living in Asia is gone.
From North Asia/South Asia-Oceania/South Pacific, it is only 30,000 one way via business class and 60,000 with one stopover if routed correctly. There are free stopovers and I always wanted to take advantage of it. I tried to book a flight to Tonga to swim with whales last year but swim slot was fully booked, this year, I am able to secure one, and at the same time, the last chance to enjoy this redemption.
The interesting part here is, if booked on united.com to TBU, free exclusionist award will not apply and it is extra 10K to add the TBU segment in there (I have no time to book through the phone). Thus, I decided to break it into two bookings to tour the remaining part of NZ again.
1. United Miles – 60,000
By the way, you can redeem SQ flight with United.com again!
2. Singapore KrisFlyer Miles – 25000 in Economy
For many years, United Miles always come up with some interesting redemption here and there, particularly in Asia, from 30K business within Asia to 11 segments on one way redemption to South Pacific from Asia. Even if it is gone this time, I won’t call it devaluation anymore because there is always a better way to use them.
We rarely talk about programs in China, primarily due to their English sites not working well and there is not much channels outside of China to earn miles from. Furthermore, redemption of miles is almost as troublesome as redeeming Korean Airline miles in the beginning.
We all have different reasons to earn miles but eventually, it all comes down to one goal—redeeming for something. Most people want free flights, some want free hotel stays amongst other things. We all like EK, EY and SQ first class to travel, but to most people, free flights and non-stop flights are more important than other factors, .so hub airlines make big difference
For example, Air China dominates the non-stop route from Beijing to many places and we can use ANA, SQ, UA and all other *A program to redeem CA flights but CA has low season redemption chart for many places. That will put only 12500 to Japan, and even 9000 from China-India in business class round trip! Yes, you read that right. It is only 9000!!! I always ignore the difference between KM and MILE, it is just a unit. Whose miles is of a higher value in this case now? (That is also one reason why Mileslife was built without unit difference)
Next, we have China eastern and I have to say, if you are a frequent flyer based in Shanghai, this is the program that pays you to fly!
- They have packages for international tickets. 5 pairs of China-Singapore business class tickets only cost 7000 RMB each, taxes included! It is booked in C class, allows for free change of flight schedule and you can earn 200% miles.
- You earn SPG points based on the flying distance and not by the amount of money paid. I am not sure how much longer this can sustain, but as of now, it is 4:1 ratio plus double dip based on flying distance. (A RT PVG-SIN earn nearly 20000 km+4500 SPG points)
- Running discounts on redemption everywhere, all year round! Yes, again it is priced in KM, but does it really matter since business class to US is only 50,000km OW non-stop after discount?
- Platinum gets free unlimited domestic upgrades and 4 international upgrades worldwide with no fare restriction. It is not like US where everyone is 1K, EP or Diamond. Upgrading your membership tier is getting harder and there are only a handful of Platinum in China so the clearance is almost 100%. As for international, there is no such thing as a waitlist. As long as there are seats for sale, we will be able to get it.
- 100% awarded with seat without a premium as platinum member and free cancellation. Again, it goes back to getting a seat and yes, you can pick up your phone and redeem at any MU operated flight.
- They all give you 3 free hotel nights as platinum member too.
It really pays me to fly, at least for now. Anyone else wants to give it a try?
Writing a miles and points blog has played an important role in my life for the past 16 years, I started writing here and there in 2004 and decided to start my own blog in 2007. After moving back to China in 2009, I realized that no one was writing about miles and points in Chinese. I was the sole Chinese writer in this field for 6 years until “the great firewall” became stronger and made BoardingArea harder to access. Well, it actually made everything harder to access. Then, I had to move my writing to Chinese social media platforms like Weibo and Wechat instead until I stopped all communication channels including telecommunication for six months before Mileslife was started. Ever since then, I barely had the time to write again until now.
For all those years, I thoroughly enjoyed traveling the world and staying in hotels with miles and points. I loved imparting my knowledge and educating people about miles whether is it entry or advanced level, beating the system within the fare rules and writing redemption manuals of almost every frequent flyer programme out there. Collecting miles and points is the only hobby I had since college and changed the way I viewed the world.
I really missed writing so I finally decided to write again. This time, in world-famous Chinglish, on the same blog with a fresh perspective and a miles related product — Mileslife. I am sure that it will be interesting to see a weave of three different angles — consumer, industrial and running a consumer based industrial product.
I did 10 years of “importing content to China”, now it is time for me to do another 10 years of “exporting product to the world”. Of course, I will also continue to share interesting stories on the road if I ever have the time to travel like I once did.
Peak of Mount Nyiragongo, an active volcano.
1 写文章这么多年了，但所有的一个问题“我不坐飞机怎么攒里程?” 我始终给不出答案， 我写了无数篇文章，但从来没有根本的解决问题。
原来，这个世界就没有这样一个产品， 既解决了里程累计，同时解决吃喝玩乐选择纠结症的问题，在国内就更有纠结症了，餐饮业旅游业满地各种创业产品，用哪个不用哪个，我都选不出来，这就是最后迈生活的由来。 而同时，速度是很重要的一个环节，这个产品会是市面上里程到账速度最快的产品，最多经过消费后的3天，里程就直接进你的账户（或者你输入的任何一个人的账户）
除了吃饭，还有精品酒店，民宿, SPA, 玩乐，电商等也可以累计航空里程了想想有一天，生活和旅行，都能累计里程，那是一种什么感觉？ 安卓苹果下载请猛戳
大多数雅高酒店提供免费上网。如果您入住的酒店不提供免费上网，可通过雅高的常客计划Le Club Accorhotels（乐雅会）享受免费上网，购买A Plus卡可以直接获得银卡会籍